Training Programmes for Account Teams
Build stronger client partnerships. Unlock account growth. Drive long-term success.
Any of this sound familiar?
Lack of Accountability: Are you noticing a reluctance among your team members to fully own client outcomes, resulting in a lack of proactive decision-making?
Poor Client Retention: Do you see your team struggling to maintain strong relationships with clients, leading to an increasing rate of client turnover?
Struggling with Strategic Conversations: Is your team finding it challenging to shift from operational day-to-day tasks to engaging in strategic discussions that drive long-term client success?
No Account Growth: Have you observed a stagnation in account growth, with your team missing opportunities for upselling or cross-selling that could benefit both the client and the agency?
Lack of Commercial Awareness: Are your team members struggling to understand broader market conditions and the business implications that these insights should have on their strategies?
No Managerial Experience: Are newer managers in your team lacking essential management skills, impacting their ability to lead effectively?
If this resonates, the good news is there are two proven ways we can help, depending on the level of investment you want to make, the format that works best and how deep you’d like to go.
Strategic Growth & Confident Selling
IN PERSON
Guildford, London, Manchester | One full day | £595
A hands-on, immersive day packed with frameworks, exercises and real-world application. Perfect if you want your team to step out of the office, learn together and walk away with tools they can use immediately.
Evolve Client Partnerships – Understand the vendor–partner–advisor spectrum and assess where your agency currently sits.
Build Strategic Client Insight – Use a research framework and client archetypes to uncover deeper client needs.
Create Actionable Growth Plans – Apply account planning, stakeholder mapping, SWOT analysis, and opportunity identification to live accounts.
Master Strategic Touchpoints – Learn how to structure meaningful QBRs and create regular conversations that drive long-term value.
Strengthen Communication & Influence – Discover how to adapt to different DISC styles, ask powerful questions, and practice active listening.
Sell With Confidence – Apply objection-handling frameworks, cross-sell/upsell techniques, and the services matrix to uncover immediate growth opportunities.
Strategic Advisor Mastery
ONLINE
6 weeks | 2 hours bi-weekly | £950
A comprehensive online training programme that builds skills over time. Perfect if you want deeper development, accountability, and the ability to apply learning between sessions.
Strengthen Commercial Acumen – Understand agency commercials, forecasting, scoping, and resource planning to maximise account profitability.
Sell With Confidence – Gain strategies to map stakeholders, qualify opportunities, and build compelling proposals that win new work.
Build Strategic, Value-Driven Relationships – Move beyond delivery to trusted advisor status using research frameworks and structured client engagement.
Master Communication & Negotiation – Learn how to adapt to different communication styles, ask powerful questions and apply frameworks to handle objections with confidence.
Develop Growth Roadmaps – Create ADPs with stakeholder mapping, SWOT analysis and tailored growth timelines that uncover opportunities.
Enhance Leadership Skills – Build confidence managing up, down and across teams while developing people through feedback, objectives, and empowerment strategies.