Why this report matters

Agencies have spent years being told to communicate better, be more strategic, and “own” the relationship. But partnership isn’t a one-way street.

This report flips the script, giving agencies the chance to share what they need from clients to collaborate better, build trust faster and deliver more impactful work. Built from a survey of 30+ agencies and four in-depth interviews with senior leaders, it reveals the behaviours, habits, and mindset shifts that create the strongest partnerships.

Why this report matters

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