Are Awards Worth it?

In this episode of Client Success Matters, Jo is joined by Stephanie Brown, Founder of On Point Marketing, to tackle a hotly debated topic in the agency world: awards. Are they really worth the time, money, and energy—or just a game for the big players?

Together, we dig into the big questions:

• How can agencies decide if awards align with their business goals?

• What are the real pros and cons, from recruitment and retention to client impact?

• How do you choose the right categories and avoid the most common pitfalls?

• And how can you make an award win—or even a shortlist—work harder for your agency than just a press release?

Packed with myth-busting insights and practical advice, this episode will leave you with clear steps on whether, when, and how to enter awards. Plus, Stephanie shares her top three tips for agencies looking to succeed with awards for the first time.

If you’ve ever wondered whether awards are really worth the effort, this is the conversation you need to hear.